The story of Nefessweets.com began as an idea that seemed very difficult to achieve. I planned it, but I was afraid to take the first step because it seemed too risky. I found out that the agency I work for was going to close, and looking for a new job became very difficult for me. So I took a deep breath, prayed to my God, and made the decision to start my own small business and put my hands to work with the skills that God had given me. And in one breath (Nefes), Nefes Sweets was born in Milwaukee, Wisconsin.